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SEO, or Search Engine Optimization, is a vital component of a successful website. Without it you will not gain credibility with Google and other search engines and will not be seen by the audience that you could be seen by. Search Engine Optimization can be time-consuming and a bit difficult, especially if you are unfamiliar with the various terms of SEO. Here are a few terms that you should familiarize yourself with according to seo agency.

Page Rank

The page rank of a website indicates the reputation that it has within the search engine. Brand new sites will have no reputation with the search engines, but can add content that is optimized, add links and connections and gain traffic to increase page rank.

Backlink

Backlinks are hyperlinked words that point to a specific website address. There are a couple of types of backlinks including dofollow and nofollow links. The dofollow links are the most popular of the two, but a diversity in those links is a must these days.

Link Popularity

Backlinking is important, and link popularity is determined by the number of links that you have as well as the traffic stats. There are many factors that are used when determining link popularity, with the most important of those being links connected to well-known, credible websites as well as focused and well-written content anywhere your name is found.

Keywords

Keywords are terms that are searched in search engines on a particular product or service. Two-word keywords as well as long-tail keywords are usually the most commonly used keywords. Ranking for long-tail keywords is often easier than with the simple keywords.

Keyword Density

Keyword density refers to the number of times a particular keyword appears in an article. Good keyword density is around 1%, though in some cases 2% is okay as well. Anything over this amount is considered keyword stuffing to attain higher page ranks without providing quality content.

SERP

SERP is the abbreviation for search engine ranking position. The term determines the place of a website in a search engine. The SERP number changes all of the time as positions on search engines change due to algorithm changes, keywords, competition, new sites and more.

These are only a few of the different terms that you will hear within the world of Search Engine Optimization. Ensure that you learn more about each of these terms and the many others that are out there so you can always take the best care of your website.